09.28.07
Business (Subliminal) Advertising
Perhaps the best way to use your advertising dollars is creating a custom on hold marketing message. Since most people spend at least 30 seconds on hold, it is the perfect time to have a customer’s undivided attention to share product and service information about your company.
The best on hold marketing message is created by a professional on hold company who can provide original copywriting and professional voices for your ad. These custom made recordings let you casually inform customers about your products and services without coming across too strong.
Considering that most callers like to hear something while on hold, whether it’s music or a message, an on hold message is the perfect way to keep customers on hold longer and even initiate a purchase. In other words, an on hold message can provide a great ROI and better customer retention. What more could you ask for?